About Choose It Right

Choose It Right is a web-based college search, selection and recruiting system. Its purpose is to help students, student-athletes and their families make educated and “future focused” choices when choosing the right college, major and career. Choose It Right’s team recognizes that without the proper understanding and effective tools to help guide the way, it’s easy for individuals to make a poor choice of major and college, potentially over pay for college and/or end up with significant student loan debt like millions of others.

After spending several years researching the challenges that many students and their families face when choosing an academic path, the founders of Choose It Right developed a highly effective system, which includes the Smart College Report and related tools to help families think differently about college, ultimately making the college search and selection process much easier for them. Using Choose It Right’s system as a guide, students, student-athletes and their families are equipped with the right tools and knowledge to succeed, not just now, but also in the future.



Our Team


Jason Pinson

Chief Executive Officer

Jason, a serial entrepreneur for more than two decades, started his first company at age 19. During this time, he has envisioned and built from end-to-end successful multi-million dollar businesses in the areas of lead generation, online advertising, B2B and B2C cloud software applications. Jason is an expert in Internet start-ups and has extensive experience in raising capital, business development, operational management, sales and marketing model creation & implementation, merger and acquisition, among others. In light of his comprehensive business experience, he is highly regarded as a visionary and a creative deal-maker.


Claudia Pinson

Chief Technology Officer

Claudia is a seasoned veteran in the Internet Software industry for over 19 years, in various development, management, consulting and operational roles. She has served as Co-Founder and CTO for multiple start-up companies in the areas of lead generation and B2B cloud software. Her responsibilities include designing the architecture and leading the development of software platforms. She has built, led and managed highly productive technical teams, and successfully delivered $50M + ecommerce projects. She has also consulted with start-up software companies and Fortune 100 companies. Claudia is highly regarded in her field for her technical vision, leadership and management skills. She holds a B.S.E.E. from Jiao Tong University in China and an M.S.C.S. from Michigan State University.


Tim Twellman

SVP - Student Athlete Services

Tim Twellman is a retired American pro soccer player who spent 7 years in the NASL ('77-'83) playing primarily with the Minnesota Kicks and 4 in the Major Indoor Soccer League primarily with the Kansas City Comets. He is the father of MLS MVP Taylor Twellman who played for the New England Revolution. His son James played for Stanford and signed with the San Jose Earthquakes, and daughter, Alexandra played soccer for University of Richmond and Saint Louis University. After retiring from playing, Tim has run Twellman Soccer, coaching young athletes for over 30 years. In addition, Tim has devoted himself to helping parents, student-athletes and coaches better understand the college search and selection process. His mission is to help educate families so they can make the best decisions for their son and / or daughters future. In 2007, he became the head coach of Villa Duchesne High School in St. Louis.


Alexandra Twellman Morris

Business Development Executive

Alexandra is a passionate athlete and accomplished sales executive. She began her athletic career in high school where she played both soccer and field hockey, and continued her soccer career in college, playing Division 1 soccer and served as a Team Captain. She graduated with honors, following four years on the Dean’s List. Alex was inducted into the 2005 Saint Louis University Billiken’s Hall of Fame. Upon graduation, Alex moved to New York and worked six years in the fragrance industry as a sales executive for Firmenich. Alex currently resides in Saint Louis and serves as a Business Development Executive for Choose It Right, working closely with many athletic clubs, schools, players and families.


Kent Thompson

Software Architect

As a software architect for more than ten years, Kent has developed numerous cloud-based Saas applications including shopping cart, help desk, live chat, email marketing, phone and SMS-based applications. During this time, he has also built SMS and phone-based lead generation and follow-up systems from end-to-end and enjoys developing creative solutions to scaling web applications. Kent holds a Bachelor’s in Music Composition from Taylor University and a Master’s Certificate in Scoring for Music in Film and Television from the University of Southern California.


Johnathan Wright

Director of Brand Development

Johnathan has an impressive record of advertising, marketing, and creative management experience. He founded Eleven West Creative, a full service Brand Development and Promotions Agency, where he has received 14 best of show awards. Johnathan has proven to be invaluable in solving client’s advertising needs. He has built a solid reputation for his unparalleled ability to offer strategic solutions and personalized service. Johnathan attended the Art Institute of Chicago and holds a Bachelors degree from Southeast Missouri State where he studied Marketing, Mass Communications and Fine arts.


Scott Lorenz

Senior Creative Director

Scott is an accomplished creative director who has produced award-winning targeted visual communications that deliver clear results for clients including Price Waterhouse, Hardees, Anheuser Busch, Tracker Marine, Bass Pro Shops, and Kforce Staffing. He’s held the position as Vice President of Eleven West Creative for over 20 years and is a former creative director for Rust Communications. During his tenure with Eleven West, Scott’s design and creative contributions were instrumental in 14 Best of Show awards secured by the agency. Scott attended Kansas State University and Southeast Missouri State University, where he studied environmental design and advertising.


Taylor Twellman

Student Athlete Advisor

Taylor Twellman, a former U.S. Men’s National Team player and Major League Soccer MVP with the New England Revolution, is ESPN’s lead analyst for Major League Soccer and U.S. Men’s National Team matches. He also serves as a match and studio analyst during ESPN’s presentation of international soccer events.  Twellman joined ESPN in November 2011 after calling Philadelphia Union matches on local television during the 2011 season.

Twellman played eight professional seasons for the Revolution and was one of Major League Soccer’s most prolific forwards before his career was prematurely cut short after suffering from multiple concussions.  He scored 101 goals in 174 matches for the team.

More about Taylor


©2023 Choose It Right, LLC


©2023 Choose It Right, LLC